MobileTAC Terrorist Breaking News

MobileTAC Terrorist Alert Center
Comparison to Free Media Alerts

MobileTAC outperforms traditional media outlets.

Advantages include:

1) North American Terror Alerts and nothing else: No clutter.

Clutter is a significant issue with breaking news media sources such as CNN, Yahoo, MSN-Windows Live, Fox News, and the rest.

Clutter concern is especially important if you want breaking news sent to your cell phone, which is most people's first choice destination for alerts. Cell phones make the most sense, as they are typically with you most of the time.

If a person subscribed to just three mainstream media Breaking News e-mail services (for our example, we will use CNN, ABC, and MSN/Windows Live), he or she would have received 138 Breaking News Alerts during the news-light, 28 day month of February 2007.

This would have included stories such as:

   + A Springer Spaniel won best of show at Westminster,
   + The House of Representatives passed a non-binding resolution rejecting the President's plan
          for more troops in Iraq,
   + Turner Broadcasting was ordered to pay $2M for an advertising stunt in Boston,
   + A juror was dismissed in the Lewis "Scooter" Libby case,
   + The feud over Anna Nicole Smith's body was resolved, and
   + A middle-of-the-night message to find out that Vice-President Cheney was paying a surprise
          visit to Pakistan.

Why do the media titans fill your cell phone and e-mail box with clutter? While there is no official answer, a likely explanation might be that they are using Breaking News Alerts as a vehicle to keep their brand in front of a person's eyes, hoping it will drive additional viewers of their TV and Web divisions.

MobileTAC is the best solution if you only want terrorist event alerts in North America. MobileTAC does not derive revenue from advertising and the average customer pays less than $1 per month to be better prepared, to have peace of mind, and to avoid clutter hitting their cell phone inbox in the middle of the night.

2) MobileTAC offers excellent source diversification. MobileTAC monitors a broad spectrum of sources including government agencies to ensure that our members get the alert quickly.

3) MobileTAC runs 7 x 24 operations. MobileTAC ensure humans make the final evaluation on whether an alert meets our criteria and should in fact be sent to our Members.

4) MobileTAC tests outbound alert speed, to ensure that performance is optimized in the event of an alert. Big operators like CNN have a much larger groups of breaking news subscribers and they make no claims as to the speed of their breaking news servers or infrastructure.

5) MobileTAC runs redundant centers in case one area of the country is shut down due to the event itself. Future plans call for a third backup center outside the Western Hemisphere.